[ATTENTION GRABBING MAIN HEADLINE]
[ROLE: Get attention. Opening Headline should speak to both the problem and the solution/result.]
e.g. [End result they want] + [Time period] + [Address the objections] or [Take this action] + [Specific Time Period] + [End Result]
[Subheading]
[Role: Pull the reader in more]
[CTA]
[OUTLINE THE PROBLEM + EMPATHISE + WARN]
[Role: Show you get it]
Avatar 1
- [Talk to the external problem ->
- Talk to the internal state ->
- State false belief ->
- Identify true cause ->
- State consequences of inaction]
Avatar 2
- [Talk to the external problem ->
- Talk to the internal state ->
- State false belief ->
- Identify true cause ->
- State consequences of inaction]
[Solution and Future Vision]
[Role: Show whats possible]
- [Introduce and make a case for your solution or your vehicle (methodology).
- Help them see a possible future and results if they decide to purchase.
- Give them hope (SURE YOU CAN)]
Drum Roll Please...
[YOUR OFFER - PRODUCT NAME]
[Insert ATTENTION GRABBING description]
[Role: Introducing the product]
Offer Components
- [State the core result,
- Introduce the step by step process
- Add product mockup]
[Offer Differentiator]
[Role: Make you stand out]
- [ What makes your offer different from other similar offers,
- What is your offer’s unique selling points.]
[Social Proof]
[Role: Prove they can do it too & build trust]
AVATAR 1
[ Use testimonial that handles objection 1]
- Name, Title
AVATAR 2
[ Use testimonial that handles objection 2]
- Name, Title
AVATAR 3
[ Use testimonial that handles objection 3]
- Name, Title
[Module & Feature Break Down]
[Role: spark curiosity and create desire]
Module 1
[Actionable Module Title]
[Short description - What is the promise? Why does the module outcome matters? What challenge will it solve?]
[Module Highlights:
- Tangible result/outcome 1
- Tangible result/outcome 2
- Tangible result/outcome 3]
Module 2
[Actionable Module Title]
[Short description - What is the promise? Why does the module outcome matters? What challenge will it solve?]
[Module Highlights:
- Tangible result/outcome 1
- Tangible result/outcome 2
- Tangible result/outcome 3]
Module 3
[Actionable Module Title]
[Short description - What is the promise? Why does the module outcome matters? What challenge will it solve?]
[Module Highlights:
- Tangible result/outcome 1
- Tangible result/outcome 2
- Tangible result/outcome 3]
Module 4
[Actionable Module Title]
[Short description - What is the promise? Why does the module outcome matters? What challenge will it solve?]
[Module Highlights:
- Tangible result/outcome 1
- Tangible result/outcome 2
- Tangible result/outcome 3]
Module 5
[Actionable Module Title]
[Short description - What is the promise? Why does the module outcome matters? What challenge will it solve?]
[Module Highlights:
- Tangible result/outcome 1
- Tangible result/outcome 2
- Tangible result/outcome 3]
Module 6
[Actionable Module Title]
[Short description - What is the promise? Why does the module outcome matters? What challenge will it solve?]
[Module Highlights:
- Tangible result/outcome 1
- Tangible result/outcome 2
- Tangible result/outcome 3]
Module 7
[Actionable Module Title]
[Short description - What is the promise? Why does the module outcome matters? What challenge will it solve?]
[Module Highlights:
- Tangible result/outcome 1
- Tangible result/outcome 2
- Tangible result/outcome 3]
Module 8
[Actionable Module Title]
[Short description - What is the promise? Why does the module outcome matters? What challenge will it solve?]
[Module Highlights:
- Tangible result/outcome 1
- Tangible result/outcome 2
- Tangible result/outcome 3]
Feature 1
[Feature Name]
[Short description - What is the feature? How will it support them? What challenge will it solve?]
[Feature Highlights:
- Tangible result/outcome 1
- Tangible result/outcome 2
- Tangible result/outcome 3]
Feature 2
[Feature Name]
[Short description - What is the feature? How will it support them? What challenge will it solve?]
[Feature Highlights:
- Tangible result/outcome 1
- Tangible result/outcome 2
- Tangible result/outcome 3]
Feature 3
[Feature Name]
[Short description - What is the feature? How will it support them? What challenge will it solve?]
[Feature Highlights:
- Tangible result/outcome 1
- Tangible result/outcome 2
- Tangible result/outcome 3]
Feature 4
[Feature Name]
[Short description - What is the feature? How will it support them? What challenge will it solve?]
[Feature Highlights:
- Tangible result/outcome 1
- Tangible result/outcome 2
- Tangible result/outcome 3]
[Conversation about price & value]
[Role: make it a no brainer]
- [Make it sound cheap by comparison
- Explain how you came to the price
- Show actual value
- Explain the current discount (optional)]
[The Actual Value]
Module 1 - X$ Value
Module 2 - X$ Value
Module 3 - X$ Value
Module 4 - X$ Value
Feature 1 - X$ Value
Feature 2 - X$ Value
Total Value: X$
When you add it all up, that’s a value of $X
[Payment Options]
[YOUR OFFER - PRODUCT NAME]
[Insert ATTENTION GRABBING description]
[Role: Introducing the product]
[Enrollment Call to Action]
[State the name of the product]
[State the payment plan]
[BOOK A CALL CTA]
[For further questions or help with your purchase please contact #]
[The Name of Your Guarantee Goes Here]
[Role: addresses risk, fear and uncertainty]
[Will you offer a refund? Choose a guarantee length or a guaranteed result. Choose guarantee conditions. Add customer service email]
[Introduce your bonuses]
[Role: Offer stacking to overcome price objection & make the offer irresistible]
[Add bonuses that overcome specific objections. Explain how they will add value and overcome challenges]
Bonus 1
Bonus Name
[Short description - What is the promise? What are the outcomes/results? What challenge will it solve? Why is it valuable]
[Bonus Highlights:
- Tangible result/outcome 1
- Tangible result/outcome 2
- Tangible result/outcome 3]
Bonus 2
Bonus Name
[Short description - What is the promise? What are the outcomes/results? What challenge will it solve? Why is it valuable]
[Bonus Highlights:
- Tangible result/outcome 1
- Tangible result/outcome 2
- Tangible result/outcome 3]
Bonus 3
Bonus Name
[Short description - What is the promise? What are the outcomes/results? What challenge will it solve? Why is it valuable]
[Bonus Highlights:
- Tangible result/outcome 1
- Tangible result/outcome 2
- Tangible result/outcome 3]
[SO, Let's RECAP]
[What will they get when they enroll?]
[Title of Course] - X$ Value
Bonus 1 - X$ Value
Bonus 2 - X$ Value
Bonus 3 - X$ Value
Total Value: X$
When you add it all up, that’s a value of $X
(ORIGINAL VALUE AT $X VALUE)
[CTA]
[Introduce Yourself]
[Role: Show expertise and build trust]
- [Share your story
- Why you’re qualified to teach
- Background and experience
- Why you created this program.]
[Who this course is for]
[Role: decide whether or not your course is a good fit]
[A few lines to show caring and help them make an empowered decision]
- [Who it's for Avatar 1
- Who it's for Avatar 2
- Who it's not for
- Who it's not for]
[What is their choice?]
[Role: Help them make a choice to act now]
- [State choice of investing vs not investing
- Real benefit of investing
- Consequence of not investing
- Ask to choose]
[Frequently Asked Questions]
[Role: 1. Handle objections behind questions 2. Answer questions about the course]
[Book a Discovery Call CTA]Questions with objection 1
Question with objection 2
Common course question 1
Common course question 2
[Enrollment Call to Action]
[State the name of the product]
[State the payment plan]
[State price]
[BOOK A DISCOVERY CALL CTA]
[For further questions or help with your
DISCLAIMER
EVERY EFFORT HAS BEEN MADE TO ACCURATELY REPRESENT THIS PRODUCT....
[ADD YOUR COPY] Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo inventore veritatis et quasi architecto beatae vitae dicta sunt explicabo. Nemo enim ipsam voluptatem quia voluptas sit aspernatur aut odit aut fugit, sed quia consequuntur magni dolores eos qui ratione voluptatem sequi nesciunt. Neque porro quisquam est, qui dolorem ipsum quia dolor sit amet, consectetur, adipisci velit, sed quia non numquam eius modi tempora incidunt ut labore et dolore magnam aliquam quaerat voluptatem.
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.
Privacy Policy | Terms
